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Redken's Do You Shades EQ – Inspiration in Hair Color

Redken's Do You Shades EQ – Inspiration in Hair Color

Wow, does this article (see below) ever take me back. Do you remember when Sebastian invented Cellophanes? It was one of the first colors that created a lot of shine with a lot of color deposit, and one of my favorite colors ever.

Being a new stylist at the time it was a bit challenging however. Many of the colors where “Hot!” – in the industry meaning on the “unnatural” side. Punk was in then. However if you where not a “punker” and did not want screaming bright hair, it was definitely a problem. So, when Redken came out with Shades EQ, I fell in love. We use Shades EQ in the salon now and it is “perfection every time”. We still also use Sebastian and love it too. Of course it’s not scary any more since we are all seasoned colorists & stylists now.

For more information, be sure to check out the Do You Shades EQ website.

Do you shades EQ – Celebrating 20 Years of Inspiration
Stylists around the world depend on its gentle, no-lift formula to glaze refresh and correct. With every Shades EQ service, they know their clients will end up with healthy, shiny, amazing color. What else would you expect from the “haircolor that thinks it’s a conditioner”.

Amazing Credentials
In 1988, haircolor wasn’t the first thing on stylists minds. Back then, it was all about the “cool factor” of being a great cutter. Companies focused on product and education desighned to cater to younger clients desire for cuts and body waves. Hard to believe but color was thought of as complicated, old fashioned and-frankly-just not hip!

Something had to come along to change things. That something was Shades EQ. Redken Founder Paula Kent Meehan turned what seemed like a limitation into an asset, creating haircolor that was simple, dependable and totally versatile. The EQ represented the equalizing effects on the porosity of the hair, and “conditioning color gloss” let stylists and clients know they’d end up with healthy, gorgeous shine. What’s more, catch names like “TerraCotta” amd “Rocket Fire” helped stylists easily visualize the results they’s get.

For the first time, stylists where empowered to give clients their dream haircolor, and they weren’t afraid to do it, in fact, they were excited about haircolor.

An Inspiring Future
20 years later, that excitement hasn’t faded one bit. Now, with more than 50 shades in 16 tonal families, there’s simply no limit to the possibilities. No wonder stylists vote Shades EQ the #1 long-lasting, no ammonia, demi-permanent haircolor year after year.
-Ann Mincey,
Vice President, Redken Global Communications
Favorite Shades EQ Shades: 06AABonfire and 06R Rocket Fire

3 Comments

  • Eva on Jun 13, 2009

    Awesome,awesome,awesome!!!! I had highlights done by a stylist who ruined my dark hair in the worst way. I went to a different salon who put Shades over it, and it is the most amazing glossy texture now with a gorgeous rich color!Thank you for inventing this product!

  • Kirsten on Apr 02, 2009

    I am very impressed with Erika Redding’s knowledge of color. Hairika is the best colorest in town! By the way, great Website, Red Union Salon!

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