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Introducing Christina Choi, acclaimed makeup artist

Christina Choi is a nationally acclaimed makeup artist based in San Francisco and founder of Christina Choi Cosmetics. Christina has 20 years of industry experience. Prior to establishing Christina Choi Cosmetics, she was the Designer of Makeup Artistry and National Makeup Artist at Bare Minerals. Fans have been admiring Christina’s work for years as she inspired, designed, and created makeup looks for national and global campaigns, infomercials, print work, and packaging for Bare Minerals and Buxom Cosmetics. Her work has also been showcased on QVC and Sephora.

Christina traveled throughout the United States for national beauty events, photo shoots, filmings, and masterclasses. Christina’s successful career began at MAC Cosmetics as a makeup artist for almost 8 years and spent her last 3 years with the company at the MAC PRO boutique on Union Street working closely with beauty industry professionals.

Christina is known for her clean and modern makeup artistry aesthetic and precision. Her deep passion, attention to detail, and love for makeup artistry can always be seen in her work. Her top priorities are providing excellent customer service and extraordinary artistry for all of her clients that she works with.

Christina has been featured in Teen Vogue, NPR, Shape Magazine, Nob Hill Gazette, O.C. Magazine and various morning and radio shows.

More information about Christina can be found at:

Services: www.makeupbychristinachoi.com
Products: www.christinachoicosmetics.com
Reviews: https://www.yelp.com/biz/christina-choi-cosmetics-san-francisco
Bay Guardian’s Best of the Bay 2017 winner for “Best Beauty Supplies
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Running the Best Hair Salon in San Francisco 2009

So, just how does a hairdresser also become an entrepreneur/business owner of a great Hair Salon in San Francisco?

Most people get an education at a reputable business school and then armed with knowledge go out and make their way. In my case it was more of the “School of hard knocks” and “Learn as you earn” kind of philosophy. Some of the lessons where expensive ones and if you asked me, I have paid as much on my education than if I had gone to Berkeley, UCSF, or Stanford.

Having been a salon owner for 5 years the learning curve is much more fun now. However, some things where right out “painful” to learn. Like numbers for example! It took me 3 years to even look at them. Early on, I knew we where in the red. I felt like I was failing! So, in my mind if I did not look at the numbers, I could not be such a failure.

Marketing is another example of not understanding what or why things work. I would love to have the money I have spent on advertising and marketing alone. Then there are contracts, leases to negotiate, endless red tape so the government can keep track of you, problem solving, people skills, and so on. Being a more creative mind, hair-cutting, hair-coloring, party hair. blow-outs, make-up, etc… are super fun for me and super easy. It’s like playing with life-size dolls all day and hanging out with your friends gossiping and having fun. They talk about the right brain, left brain abilities and I have to say there is something to that. Being creative is fun, painless, and exciting. Business on the other hand was a learned skill for me.

After 5 years, I feel much more capable using both sides of my brain…LOL. We are moving full steam forward and remodeling the salon this week for a bigger better Red Union Salon! It takes a lot to keep being “The Best Hair Salon in San Francisco”. We attend hair classes all over the world to keep our skill set fresh. We also have in-house product knowledge classes at least every 3 months ensuring that our stylists are “the best at hair in the bay area”. They do everything with hair from Hair-styling, Hair-cutting, Hair-coloring, Corrective Color, Hi-lights, Low-lights, Party Hair, Perms, Relaxers, Party Styles, Extensions, Weddings, Make-up etc.

I have always felt that art, fashion and music are all part of the whole picture. We have a rotating Art Gallery with Art Openings every other month. I am looking forward to also bringing in the fashion and music in the very near future. Keep your eyes pealed and if you’re in the neighborhood check out our new remodel.

Happy New Year 2009 to everyone and thanks for helping make our hair salon what it is today.

Erika